5 September 2011 at 17:55 CET – Folders.nl was launched today. This website offers retailers the opportunity to digitally offer their brochure in addition to the physical distribution. This initiative of PostNL and Netwerk VSP provides an overview of virtually all advertising brochures issued in the Netherlands.
“Folders.nl is a good extension of the physical delivery of brochures,” says Ger Jacobs, Commerce Director at PostNL. “It enables retailers to reach more households, for example those in rural areas or digitally oriented consumers. Also, Folders.nl offers a solution for households that prefer not to receive physical brochures for environmental reasons. They can now read these brochures online. ”
The new service extends the reach of advertisers. Households that use a No / No- or No / Yes-sticker can still be reached through Folder.nl. Many of these households use the stickers because they do not want to receive large quantities of brochures, while they may still be interested in the brochures of, for example, drugstores. On the site, customers can search on category and will then find all brochures with the offers from drugstores, supermarkets or DIY stores.
Distinctive to Folders.nl is that the visitor can enter a specific keyword, a brand or a product. For example, if a consumer is looking for hairspray, he or she will be presented with all hairspray offers from the various brochures together. This way it is easy to find offers for specific products.
Retailers can upload their brochures and add contact details from multiple shops at any time.
This platform for brochures was developed in collaboration with various partners, including hybris and Publitas.com. hybris is the supplier of a multichannel e-commerce platform and Publitas.com is the market leader in digital brochures and strategic partner of Folders.nl. Publitas.com has provided the software for the digital conversion and indexation of the digital brochures. The collaboration with Wugly.NL will make it possible to show consumer reviews of nearly all Dutch shops.
In case of any discrepancy between this press release and the original Dutch version, the Dutch version will prevail.
Annually PostNL processes 8.8 billion addressed postal items (including 100 million parcels) and delivers to more than 88 million addresses in the Benelux, Germany, the UK and Italy. PostNL’s main business is mail, parcels and e-commerce. The company also provides services in the area of data and document management, direct marketing and fulfilment. PostNL employs some 77,000 people. In 2010 the company generated a turnover of nearly 4.3 billion euros. More information about PostNL can be found on its website www.postnl.com.