Gartner: Social Marketing in 2013

GARTNER125Gartners social media survey performed year after year continually shows that the top reasons for businesses investing in social media is for improving customer relationships.

This is a significant finding for marketing organizations because it shows that the top five reasons for investing in social media for companies are certainly under marketings purview.

Gartner’s social media survey performed year after year continually shows that the top reasons for businesses investing in social media is for improving customer relationships. The top reasons for investing in social media are the following:

1. Strengthen Relationship with Customer

2. Enhance Brand Awareness or Brand Preference

3. Share Information and Ideas With Customers, Suppliers and Partners

4. Establish Interactive Relationship With Customers

5. Increase My Organization’s Revenue Through New Products, Customers

This is a significant finding for marketing organizations because it shows that the top five reasons for investing in social media for companies are certainly under marketing’s purview. In addition, these specific marketing purposes and use cases can ultimately be connected to an actual business benefit: Revenue from customers.

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