Belgian Postal Company Moves Into Crowdsourced Deliveries

Last week Belgian Postal Company bpost launched bringr, which they themselves call an innovative collaborative platform app. Consumers and companies alike can use the smartphone app to find a driver for delivering their goods. These drivers are not working for bpost, but are private people that have registered themselves as a driver in the bringr app.

How does it work?

  1. You install the app, and create an account (you can register as a shipper and/or as a driver).
  2. You enter the details of your shipments (size, weight, destination, pick-up and delivery time) and the app looks for an available driver.
  3. The driver picks up the package, and both the sender and the receiver can follow the progress of the driver real time with the app.
  4. The sender gets a notification once the shipment has been delivered. Senders can rate drivers, to ensure the quality.
  5. Payment is done through the app, with a small fee for bpost.

Haven’t I seen this before?

Crowdsourced delivery and Uber-like approaches to shipping goods are not new. Uber themselves have launched several shipping concepts, like UberRUSH, UberFRESH and UberEATSWalmart launched a similar idea around April 2013: they wanted shoppers to deliver groceries on their way home from shopping at Walmart. Another Crowdsourced delivery concept is PiggyBee, which launched in 2012. PiggyBee connects travelers to people that want them to bring something to or from where they are going. Yet another concept, which is very similar to the bringr concept is Roadie, on which you can read more here. Another startup is Sidecar, who launched a service to transport both goods and people from A to B, combining the two services in one. The last one I like to mention here is Dutch startup Sjipit, which aims at professional drivers that have space to spare in their vans.

But isn that bad for business?

This seems a suprising move, as this new service seems to be competing directly with bpost’s regular service. That is not the case according to bpost spokesperson Barbara Van Speybroek. She told “It is more expensive than sending a package thourgh the post office, but it is cheaper than using an express carrier. The service is priced to make it an addition to our current offering.”  The price of a shipment will depend on variables like size, weight and distance.

It’s interesting to see an “old school” company like a national postal company make move into crowdsourced deliveries. The pilot project is in the Antwerp region. Shipments can only be picked up in that region, but can be shipped anywhere. If the pilot is succesfull bpost will roll it out to other cities.

Koen Van Gerven, bpost’s CEO, said: “The digitization of our world represents threats but offers opportunities at the same time. We don’t have to fear digitization but embrace it and use it to make bpost a stronger company. This is what innovation is about and bringr is a good example of this.”





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