The State of Online Marketing in Logistics

The Dutch Nieuwsblad Transport has questioned more than 400 Dutch logistics companies on their marketing efforts. This post will go into some of the findings. Company Website the #1 Tool, Social Media Runner Up and on the Rise When asked what the most important marketing tools are, 62% said the Company Website and 48% mentioned Social Media. 36% said conferences/events. […]

Gartner Introduces the Digital Marketing Transit Map Presenting a Comprehensive Landscape of Marketing Technologies

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives. “Digital marketing organizations have accumulated most of their […]