Gartner Introduces the Digital Marketing Transit Map Presenting a Comprehensive Landscape of Marketing Technologies

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives. “Digital marketing organizations have accumulated most of their […]

DHL reels in Razorfish

DHL is stepping up its online marketing activities by commissioning Razorfish, a creative specialist in digital marketing. Digital marketing strategy targets better use of new media Online and classic communication to be more tightly integrated Bonn, 10/09/2012, 11:00 AM CEST – DHL is stepping up its online marketing activities by commissioning Razorfish DHL is stepping up its online marketing activities and […]