Terra Technology: Forecasting Benchmark Study Shows a Year of Forecasting Challenges, Product Innovation and Increased Promotions

Study demonstrates the value of Demand Sensing in volatile markets Norwalk, Conn., 2 October, 2012 – The Terra Technology Forecasting Benchmark Study, published today, reveals the effect of continued volatility on the consumer packaged goods (CPG) industry and the benefits of Demand Sensing to accurately predict demand in rapidly changing markets. Now in its third year, the study identifies forecasting […]