The State of Online Marketing in Logistics

The Dutch Nieuwsblad Transport has questioned more than 400 Dutch logistics companies on their marketing efforts. This post will go into some of the findings. Company Website the #1 Tool, Social Media Runner Up and on the Rise When asked what the most important marketing tools are, 62% said the Company Website and 48% mentioned Social Media. 36% said conferences/events. […]

5 Years LogisticsMatter, and 5 Takeaways for Aspiring Bloggers

September 25th marked the 5 year anniversary of When I started LogisticsMatter I never dreamed it would turn into what it is today. Since the start I have received a lot of recognition, as you can see on the right of the page. I am both proud and thankful for getting to this point. Let me tell you how this […]

LogisticsMatter Recognized as Top Logistics Influencer on Twitter. A Thank You Note

Friday last week I received a really nice tweet from the people at Quintiq, which said that @LogisticsMatter was on a Top 12 list of Logistics Influencers on Twitter, which they had just published. So cool. It’s always great if you are recognized for what you are doing. I started the Twitter account @LogisticsMatter in April of 2010 out of […]

Logistics and Social Media: WhatsApp move over. Here comes Deutsche Post!

Getting messages from one person to the other has been the main job of postal companies ever since the Romans started their Cursus Publicus, which was a state-run messaging service established by the Emperor August. Since then mail and messaging has been mainly a state-run thing. It wasn’t until the end of the 20th century, that governments decided to start privatizing […]

Logistics and Social Media: YO! Your package has arrived

Social Media. You can be for it or against it, but it’s safe to say that it is here to stay. Start-ups keep inventing new types and forms, and companies keep inventing new and creative uses for these applications. The total number of social applications is ever growing and moving into ever more new areas of our, both professionally and personally. […]

Time for a Change: No More Press Releases on

Three and a half years ago I founded LogisticsMatter. It started out of professional curiosity after my first encounters with Twitter at the end of 2009. I started spreading logistics news and backgrounds with @LogisticsMatter to have a place to collect what I found interesting and to see what happened if I approached Twitter as a business tool. I never […]

Gartner 2013 Hype Cycle for Social Software Reveals a Wealth of Emerging Innovations

The Future for Social Collaboration to Be Explored at Gartner Portals, Content and Collaboration Summit 2013, September 16-17 in London Gartner, Inc. said collaborative customer interfaces, social co-browsing, mobile virtual worlds and social TV are just a few of the innovations on the rise in its 2013 Hype Cycle for Social Software. The adoption and use of social technologies, techniques […]

Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose

“Provide and Pray” Approach Has Just a 10 Percent Success Rate Gartner Analysts to Share Best Practices for Planning Social Collaboration at the Gartner Enterprise Architecture Summit 2013 in London, U.K. and National Harbor, Maryland, U.S. Although social technologies are employed by 70 percent of organizations, Gartner, Inc. said most social collaboration initiatives fail because they follow a worst practice […]

Gartner Says Half of New Retail Customer Identities Will Be Based on Social Network Identities by 2015

Analysts to Explore Tomorrow’s Identity and Access Management Demands at Gartner Identity & Access Management Summit 2013, March 11-12, in London, U.K. By the end of 2015, 50 percent of new retail customer identities will be based on social network identities, up from less than 5 percent today, according to Gartner, Inc. Along with federation technologies and mobile computing, social […]

Gartner Says 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015

Social and Collaboration Trends to be Discussed at the Gartner Portals, Content & Collaboration Summit 2013, April 29-May 1 in San Diego, CA and September 16-17 in London Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. However, Gartner, Inc. estimates that through 2015, 80 percent of social […]