Terra Technology Introduces Sustainability Calculator to Measure Environmental Impact of Inventory Reductions

New tool lets manufacturers assess how improving forecast accuracy significantly cuts carbon emissions and water consumption Norwalk, Conn., January 22, 2013 –Terra Technology today introduces its online Sustainability Calculator designed to help manufacturers determine the environmental impact of reducing excess stocks through better demand prediction and inventory optimization. Terra’s sustainability calculator uses three simple steps to measure the environmental benefits […]

Terra Technology: Forecasting Benchmark Study Shows a Year of Forecasting Challenges, Product Innovation and Increased Promotions

Study demonstrates the value of Demand Sensing in volatile markets Norwalk, Conn., 2 October, 2012 – The Terra Technology Forecasting Benchmark Study, published today, reveals the effect of continued volatility on the consumer packaged goods (CPG) industry and the benefits of Demand Sensing to accurately predict demand in rapidly changing markets. Now in its third year, the study identifies forecasting […]

Terra Technology Introduces Long-Term Demand Sensing

Solution improves forecast accuracy up to 40 percent across time horizons months into the future Norwalk, Conn., May 15, 2012 – Terra Technology, provider of supply chain solutions for consumer products companies, today introduced the newest addition to Terra’s Demand Sensing product suite, Long-Term Demand Sensing (LDS). LDS rounds out the suite to provide more accurate forecasts across all time […]

Terra Technology CEO presents “Demand Signal Synchronization to Reduce Stock-Outs” at ECR Europe Conference

Robert F. Byrne will demonstrate how sensing demand increases on-shelf availability and enables touchless collaboration that works Norwalk, Conn., May 2, 2012 – Terra Technology, a provider of supply chain solutions for consumer products companies, today announced that Robert F. Byrne, president and CEO, will present “Demand Signal Synchronization to Reduce Stock-Outs” at the ECR Europe Conference in Brussels at […]

Kellogg Company to Deploy Terra Technology’s Demand Sensing Solution across North American Business

Dramatic Improvement in Forecast Accuracy Prompts Full Deployment Norwalk, Conn., 24 April, 2012 – Terra Technology, provider of supply chain solutions for consumer products companies, today announced that Kellogg Company (NYSE:K), the world’s leading producer of cereal and a leading producer of snacks and frozen foods, has chosen Terra Technology’s Demand Sensing solution. Demand Sensing will help Kellogg respond faster […]